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Beyond the logo: when a brand becomes a world
There are brands that you don't wear. You live them. They become part of the way you walk, the music you listen to, the way you see the world from a certain angle. They don't produce seasonal collections: they produce codes, subcultures. And when a code becomes strong enough, it ceases to belong to its creator. It becomes the property of a generation.
Skateboarding as a language: why Instagram chose Filosofia Kbssa
When Instagram's official profile chooses to publish a video of a skateboarder, it's not just amplifying their visibility: it's recognizing a language. In the case of Filosofia Kbssa, that recognition brought a gesture born on the street—personal, silent, unspectacular— to tens of millions of people, without losing its identity. His skateboarding is about balance, timing, and listening to the urban space. He does not seek immediate impact or extreme difficulty, but builds a
Falling doesn't mean failing: the value of difficulty in skateboard culture
Skateboarding has never been something you learn instantly. It was not designed to be intuitive, nor to offer quick results. On the contrary, it exposes the body to a state of constant instability, forcing it to renegotiate balance, fear, and control. Falling is not a trivial accident, but an ever-present, often inevitable possibility. And it is precisely this structural difficulty that has made skateboarding one of the most enduring and influential youth cultures in contempo
It's not nostalgia: why skateboarding continues to work even after thirty.
In recent years, skateboarding has ceased to be seen solely as a language of adolescence. More and more people between the ages of 30 and 45 are returning to skateboarding—or getting on a board for the first time—not to relive an idealized past, but to build a new relationship with movement, urban space, and free time. In this generational shift, skateboarding is losing some of its aura of extreme challenge and becoming a more conscious practice. Experience matters more than
Saint-Tropez: freedom before luxury. It wasn't born chic: it was born free
Today, when we think of Saint-Tropez, we imagine yachts, huge sunglasses, and beach clubs where lunch lasts until sunset. But the truth is that this small port on the French Riviera was not born as a luxury destination at all. It was born as an escape.
In the 1950s and 1960s, Saint-Tropez became a meeting place for artists, photographers, actors, and young people who simply wanted to live outside the box. There were no dress codes, no Instagram filters, no social expectation
Why we continue to seek Kate Moss
At the Gucci Fall/Winter 2026 show in Milan—Demna Gvasalia's first as creative director of the fashion house—she was the last to walk the runway. She wore a black high-neck dress covered in rhinestones, with a completely bare back, and a silver clutch. Kate Moss closed the show as she had opened an era thirty years earlier: with apparent effortlessness, with a presence that needs no explanation.
The charm of photo booths: step inside, close the curtain, wait for the print
There is a red curtain hanging in front of a peeling wall in the center of Florence. Above it, a painted cherub stares at you with wide eyes. Inside, there is a chair, a cold light, and a machine that never lies.
Fotoautomatica is one of those analog photo booths that have survived everything—digital cameras, smartphones, Instagram filters—and that today, inexplicably, create a line. Not of tourists looking for souvenirs. Of twenty-somethings who go in alone or in pairs and
Bangs, bobs, pixies: software that analyzes your face and helps you choose
Feature Image by Hannah Gullixson Curtain bangs, ultra-sleek bobs, rebellious pixie cuts. Just open TikTok or Instagram to see that hair is back at the center of beauty conversations. Every week a new trend emerges, every month a new “definitive” cut. Yet, while social media pushes toward standardization, more and more people are making a counterintuitive choice: relying on AI to personalize their look. The most viral cuts (which don't suit everyone) This is how social media
Body scrub: better before or after showering?
Taking time for yourself isn't just an Instagram trend, but a real act of self-care. In a hectic routine of studying, working, going to the gym, and dealing with a thousand notifications, taking care of your skin is a simple (but powerful) way to slow down. One of the most popular beauty rituals is body scrub, the absolute star when it comes to smooth, radiant skin that's ready for anything. But the question that divides beauty addicts and beginners is always the same: is it
Are frosted lips cool again?
If you grew up with YouTube tutorials in the 2000s, you probably have a very clear memory of frosted lips: very light, pearly, almost icy lipsticks, often paired with sticky gloss and darker lip liner. For years, they were considered a symbol of outdated aesthetics, a beauty fail to be forgotten along with low-rise jeans and ultra-thin eyebrows. But now they're back. Yes, frosted lips are making a comeback. And, against all odds, they're cool again.
Animuomini: Etro's surreal vision for the modern man
There is a moment, in collections that really work, when you realize that they are not just talking about clothes. Etro, with its Fall/Winter 2026-27 men's collection, enters precisely there: in that hybrid zone between fashion, imagination, and identity. The title is already a statement of intent: Animuomini. A concept that sounds primordial, almost mythological, but which actually says a lot about the present. A surreal dream Etro looks back in order to move forward. And no
Future Clog, Vans has launched modern Dutch clogs
Forget everything you know about clogs. Vans has decided to get serious and transform one of the most polarizing shoes ever into a super fashionable item. Future Clogs are designed for those who aren't afraid to be bold, who love looks that get people talking, and who see fashion as a creative playground. If you like to go unnoticed, these aren't for you.
Between vintage and nostalgia: here are the cool shoes that bring back Metal
There is a sound that never goes out of style. A riff that comes back cyclically, like rediscovered vinyl records, oversized T-shirts, and cassettes found at flea markets. It's metal, the real thing, rough and unfiltered. And today, that sound is not only heard: it is worn. The fusion between Dr. Martens and Metallica has given rise to a collection that brings together two absolute icons, speaking to a new generation that loves the past as much as the present. This collaborat
Shark attacks andsurf culture:the controversialside of online environmentalism.
In the world of surfing, the ocean has never been a neutral space. It is a place of freedom, conscious risk, and silent respect. An environment that does not promise absolute safety, but authenticity. It is precisely this historical relationship between humans and the sea that has given rise to the cultural shock caused by an increasingly widespread narrative online: the celebration of deadly shark attacks as a sign of a supposed “revenge of nature.”
In recent years, and w
Traveling in the name of surfing: the key destinations for 2026
In 2026, surf travel is no longer just a matter of tides, swells, or legendary spots. It has become a way of moving around the world, a form of travel that intertwines time, body, and territory. The most relevant destinations are not only distinguished by the quality of their waves, but also by their ability to offer layered experiences, where surfing coexists with the landscape, local culture, and daily rhythm. Today, traveling with the waves means choosing when to leave, ho
Danny Fuller, the Pipeline surfer who turned his passion into a profession
There are surfers who win trophies, and surfers who become icons. Danny Fuller definitely belongs to the latter. Born and raised in Hawaii, Fuller is one of those riders who never needed rankings to prove his worth. His name is linked to one of the most iconic and feared waves on the planet: Pipeline, on the North Shore of Oahu. But reducing Danny Fuller to “the guy who surfs Pipe” would be limiting. His story is that of a young man who turned a total passion into a lifestyle
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