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Skateboarding as a language: why Instagram chose Filosofia Kbssa
KMUGERE campaign for CONVERSE - photo by Allan Carvalho
When Instagram's official profile chooses to publish a video of a skateboarder, it's not just amplifying their visibility: it's recognizing a language. In the case of Filosofia Kbssa, that recognition brought a gesture born on the street—personal, silent, unspectacular—to tens of millions of people, without losing its identity.
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