weareyouth

Today, when we think of Saint-Tropez, we imagine yachts, huge sunglasses, and beach clubs where lunch lasts until sunset. But the truth is that this small port on the French Riviera was not born as a luxury destination at all. It was born as an escape. In the 1950s and 1960s, Saint-Tropez became a meeting place for artists, photographers, actors, and young people who simply wanted to live outside the box. There were no dress codes, no Instagram filters, no social expectation